At 4Sight Focus, we combine strategy, empathy, and creativity to revolutionize food and beverage innovation. Our boutique consultancy uses a disruptive innovation model proven to create faster, more impactful solutions.

We take a human-centric approach to deliver empathy-powered insights & innovation.

  • Identify the right questions

  • Leverage Super-Ideator Pods for ideation

  • Uncover the why through empathy

  • Focus strategically to delivering results.

LEARN MORE ABOUT SUPER-IDEATORS

Our Services

  • We take an iterative approach to synthesize learning leveraging a customized AI agent + Human Expertise to uncover insights, themes, and opportunities for growth.

  • Our Super-Ideator Pods can turbo-charge your ideation efforts.

  • We can help you develop a new positioning, name, visual identity and guardrails for innovation.

  • We can help you plan and guide your next strategy, brainstorming, or roadmap session.

  • Looking for someone to help you get unstuck in the innovation process? We can help.

CONTACT US

Meet the Team

We’re a one in a million team with a Super Ideator + a Super Empath

We bring together diverse work experience across industries, geographies and business models with a proven track record for delivering results.


  • Chief Empath & Insights Guru

     As a global consumer and market insights guru with over 20 years of experience, I have catalyzed disruptive growth at leading companies such as Unilever and ConAgra Brands. My success stems from pioneering innovative models that integrate design thinking, jobs theory, and behavioral economics. Colleagues recognize me as a change agent with an entrepreneurial spirit and a deep passion for immersing myself in the world of consumers and customers.


  • Chief Innovator & Brand Strategist

    As a seasoned brand strategist and innovator with over 20 years of experience, I have successfully built high-performing brands at renowned companies such as PepsiCo, P&G, Kellogg's, and Barilla. My expertise spans creating new brands, extending existing ones into new markets, and revitalizing established brands. Colleagues describe me as a strategic problem solver with a relentless curiosity and a passion for uncovering consumer insights that propel businesses forward.

Let’s work together.

Interested in working together? Fill out some info and we will be in touch shortly! We can't wait to hear from you!